At Letter B, we understand that marketing is an intuitive art, reliant on both theory and instinct. In its simplest form, it involves defining needs, analysing the landscape, utilising the best tools (sometimes creating new ones) to reach a relevant market and ultimately generating loyal customers who return and tell their mates. There is a multitude of science behind every step and successful marketing requires a solid blend of academic knowledge, practical experience and a whole lot of guts.
Luckily, we have all that. |
